NSAC Team from SCTCC Prepares for State Farm Advertising Competition

Posted 10:58 am - April 13th, 2010 in

Each year, advertising teams from across the country prepare a real-life Advertising Campaign for a real client, as part of the NSAC (National Student Advertising Competition) Event, sponsored by the American Advertising Federation.

Teams work off a prepared case study provided by the client, do primary and secondary research, demonstrate creative solutions, provide advertising recommendations, as well as product positioning and media selections as part of their finished presentation.

A dedicated group of students from the SCTCC Advertising Communication & Design Program has been busy preparing for their upcoming NSAC (National Student Advertising Competition), being held April 30- May 1st at Holiday Inn Metrodome in Minneapolis, MN.

This year's event brand sponsor is State Farm and the company has asked teams to create and present advertising recommendations in an attempt to change young adult perceptions of the State Farm brand to gain State Farm's fair share of the young adult market.

The NSAC is put on by the AAF (American Advertising Federation) each year and gives students enrolled in Advertising Communication & Design, the opportunity to work and learn with students who share similar interests in advertising, as well as travel, meet life long friends, network with business and industry, and to work with other students as members of the SCTCC NSAC team.

(left to right – back row) Jacob Schlagheck, Brandon Lindquist, Jim Wood
(left to right – middle row) Amber Eickhoff, Alyze Boraas, Lindsey Stoeckel, Brittany Mohs
(left to right – front row) Chelsey Grams, Kathryn Adee, Kayla Brown

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