The Sales, Management and Marketing program introduces students to a broad base of business related knowledge. Students develop skills and understanding in business communications both written and oral, principles of management, accounting, sales math, sales promotion and advertising, principles of marketing, customer service and sales, and business ethics. More advanced areas of study include sales presentations, marketing management, sales management, human resource management, and entrepreneurship. Courses include an emphasis in practical business related knowledge and hands-on learning. Students apply knowledge through supervised occupational experience while working in a sales, customer service, or management position.
Sales, Management and Marketing graduates are often employed as department managers, store managers, retail sales associates, hospitality managers, customer service representatives, supervisors, business-to-business salespeople, and owners of their own businesses. Graduates work in the areas of wholesale, industrial, and commercial sales, management, or marketing.