MKAD1210 Introduction to Advertising

Course Description

Advertising is a broad communications industry employing people in the creative, business, public relations, media research, and marketing areas. Students will study the history of advertising, human communication and persuasion as well as graphic design. There will be exploration into the social and legal impact of advertising on the American economy and culture. The psychology of advertising will also be studied as an important part of the advertising and marketing industry.

Student Learning Outcomes

  • Study the process of human communication and persuasion.
  • Analyze the history of the advertising process locally, nationally and globally.
  • Identify the social and regulatory aspects of advertising.
  • Describe the overall advertising process in the United States.
  • Classify different forms print media used today.
  • Prepare advertising messages in conventional and new media.
  • Interpret advertising¿s economic and societal impact throughout history.
  • Classify different forms of electronic media used today.
  • Study the major Psychological theories that have shaped advertising in the 21st century.
  • Differentiate between fair use and the need for permission within the advertising industry.
  • Identify the different careers found within the advertising industry.
  • Define Freedom of Speech and it's implications to the advertising industry.

Prerequisite

Please see eServices for section availability and current pre-req/test score requirements for this course.

4 credits: 4 lectures / presentations, 0 lab, 0 other