BUSM1267 Introduction to Business

Course Description

This course provides fundamental knowledge of the characteristics and functions of business in our economic environment as well as how business impacts our society. Areas of study include ownership, economics, business ethics, international business, management, motivation, leadership, marketing, finance, and components of a business plan. Through this course students gain an understanding of business operation so that employees in various positions can play an integral part of the overall success of any organization.

Student Learning Outcomes

  • Explain the contemporary business environment.
  • Show the difference between the various forms of business ownership.
  • Apply basic economic concepts to the business environment.
  • Identify the ethical effects and consequences of business applications in our society.
  • Compare and contrast the organizational structures used within organizations.
  • Demonstrate various motivational theories as they apply to the workplace.
  • Identify marketing principles within business operations.
  • Explain how the global economy affects the local business environment.
  • Recognize various leadership styles and how they affect business performance.
  • Identify investment fundamentals.
  • Identify business plan components through analyzing existing business plans.


Please see eServices for section availability and current pre-req/test score requirements for this course.

2 credits: 2 lectures / presentations, 0 lab, 0 other