CMST2315 Persuasion and the Media

Course Description

Meets Mn Transfer Curriculum Goal Area 1 Oral Communications and Goal Area 9 Ethical & Civic Responsibility. This course will explore the logical and psychological processes of persuasion. This is accomplished through analysis of various persuasive theories and practices as they occur in a range of communication situations and across different media. Students will apply concepts from these areas through writing, discussion and speaking. This course will focus on the impact of mediated persuasion on society in order to develop an awareness of our responsibilities as consumers of persuasion.

Student Learning Outcomes

  • Examine the nature, methods and functions of persuasion in contemporary society.
  • Evaluate persuasion in a variety of communication contexts to become better receivers of persuasive messages.
  • Understand our responsibility as citizens to be aware of the impact of persuasion on us.
  • Identify and employ strategies for analyzing and discussing persuasive messages.
  • Analyze the impact of media on cultural attitudes and values.
  • Assess how persuasive messages from the media influence a receiver's attitudes and creates behavioral change.
  • Understand the ethical and moral obligations of being a consumer of the media's persuasive messages.


Please see eServices for section availability and current pre-req/test score requirements for this course.

3 credits: 3 lectures / presentations, 0 lab, 0 other