MKAD2290 Portfolio Practicum

Course Description

In this course students will evaluate the projects to be used in their portfolios and create their own personal, professional portfolios to be used in starting their marketing design careers. Students will study the various portfolio designs found within the industry and then prepare business cards, cover letters, resumes, thank you cards and leave behinds for their job interviews. Use of electronic and physical portfolios and their importance for their interviews will be discussed. Professional industry guest speakers will provide insight into the current job market and industry trends. Advisory level participation in The Northway Group will be an integral part of the class.

Student Learning Outcomes

  • Demonstrate in-depth knowledge of the marketing industry¿s job categories and various company organizational structures.
  • Demonstrate how to search and find appropriate entry level jobs in the marketing field.
  • Critically select creative work to successfully meet employers entry level job requirements.
  • Develop interview skills using advertising portfolio, resume, internet, networking and phone communications.
  • Critique guest speakers from industry to provide insights into job market trends.
  • Development of individual USP (Unique Selling Proposition) branding.
  • Create professional electronic and physical portfolio content appropriate for the students¿ chosen career path.
  • Successfully present a completed portfolio to industry managers.
  • Participate in ¿The Northway Group¿ in an advisory role.


Please see eServices for section availability and current pre-req/test score requirements for this course.

3 credits: 3 lectures / presentations, 0 lab, 0 other