MKAD1265 Visual Design

Course Description

This course expands graphic design knowledge and skills, offering students the opportunity to create more advanced design in a variety of applications including print, logos, posters, billboards, brochures and websites. Research, analysis, and the design processes that lead to creative conceptualization and final design solutions are used. Emphasis is placed on visual problem solving skills and the creative and aesthetic aspects of graphic design. Students also study the history and use of typography in design throughout the semester. Use of Adobe Creative Cloud (ACC) design software is not taught in this course: therefore, students must have a working proficiency of an ACC software program.

Student Learning Outcomes

  • Apply the elements and principles of design to create solutions to design problems.
  • Employ design techniques to a variety of mediums.
  • Demonstrate proficiency in the use of design software, tools and technology.
  • Identify various styles of well-executed layout formats.
  • Explore the discipline of advertising design.
  • Utilize appropriate typography solutions for a variety of applications and situations.
  • Create and produce advertising design projects such as posters, logos, brochures and print ads.
  • Solve creative problems using research, conceptualizing, design and final comprehensives.
  • Evaluate and discuss individual designs and the designs of others.
  • Present ideas professionally using visual, oral and presentation skills.

Prerequisite

Please see eServices for section availability and current pre-req/test score requirements for this course.

3 credits: 2 lectures / presentations, 1 lab, 0 other